And it is every bit as cheesy as it sounds.
Among other things I get a free copy of Windows 7 Ultimate, a puzzle, a deck of cards and napkins (napkins?!). I'm not sure that I particularly care for the 'Signature Edition' containing Monkey Boy's John Hancock, but I'm raffling it off anyway. I've assembled the tote bags (last pic below) that include coupons for discounted software from Norton, Kaspersky, Corel, etc. Check out the unboxing: