Scent of Watermelon

This morning while getting ready for work, I found an advertisement for an air freshener. I thought that something like that was odd to see in my house, so I took a second to look at it, and found something even odder. One of the 'headline' scents was for 'Watermelon Rush'. Now, tell me, what the heck does watermelon smell like? Am I the only one who doesn't know? The only one whose ole factory can't process the scent of watermelon? I mean, the fruit is made almost entirely of water!

Maybe watermelon really smells like chicken...